North America Sales Rep - New York

Posted by ASSOS on 02/02/2024

North America Sales Rep - New York Job Basics

Industry Sector
Job Type
Job Categories
Sales - Company Rep
Required to Relocate
Required to Travel
Employee May Telecommute
New York
Job Seeker Must Live Within
New york
Required Experience
1 - 3 years

North America Sales Rep - New York Job Description & Requirements

The Sales Representative will be responsible for developing and servicing ASSOS’ network of premium bicycle dealers throughout the Northeastern United States, focusing on New York. The Sales Representative will be a passionate evangelist for the ASSOS brand and promote our products to retail employees and end consumers. He/she will travel within our key markets, visiting our existing retailer partners to improve how we serve our end consumers and potential new retail partners who align with our premium positioning. The Sales Representative will be passionate about cycling and have a powerful desire to establish a career in the cycling industry.

The Sales Representative can be based anywhere in the eastern United States but will require significant (c. 75%) travel. It will also require occasional travel to ASSOS headquarters in Ticino, Switzerland.

This role will report to the North American Sales Director based in Salt Lake City, UT.

Key Responsibilities

. Travel throughout sales region, visiting bicycle dealers to service accounts
. Drive sales of ASSOS by increasing revenue per door and opening new doors
. Promote the ASSOS brand and its lineup of exceptional cycling apparel
. Assist the North American Sales Director in the development of marketing and distribution strategies that can reach the target region’s revenue, profitability, and market share objectives
. Provide customer-level sales data, performance against KPIs, and market insight
. Collaborate with the marketing team to develop, deliver, and evaluate marketing programs
. Participate in or lead marketing events such as group rides or shop events
. Provide consumer and dealer feedback to product design and development teams at ASSOS HQ to assist with ASSOS’ never-ending quest to develop the world’s highest-performing cycling apparel

Desired qualifications and experience

. Bachelor’s degree is preferred but not required.

. 2+ years of relevant experience in the cycling industry, particularly with working with IBDs
. 2+ years of relevant sales experience with proven results in a highly competitive environment
. Knowledge of the Northeastern bicycle dealer network
. Accomplished road cyclist with confidence to lead group rides
. Experience working with global brands and premium brands
. Demonstrated track record of working with multiple stakeholders in a team environment in a highly collaborative manner

Personal skills and attributes
. Passion for and understanding of the sport of cycling
. Passion for and understanding of prestige brands
. Excellent communication and interpersonal skills with a track record of building relationships and using diplomacy in stressful interactions
. Solutions focused, results-driven, and positive
. Hard-working, competitive, and ambitious
. Entrepreneurial mindset with willingness to take initiative
. Strong analytical skills and ability to track performance against KPIs


. Ability to travel 75% of the time


If it sounds exciting, we want to hear from you!





Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008) are only a few examples.
Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world: the integrity of the brand is safeguarded by carefully selected distributors who present ASSOS products to their markets with local expertise
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