National Sales Manager

Posted by Toad&Co on 05/14/2024

National Sales Manager Job Basics

Industry Sector
Job Type
Job Categories
Management - Sales
Required to Relocate
Required to Travel
Employee May Telecommute
Job Seeker Must Live Within
Santa Barbara
Required Experience
5 - 7 years

National Sales Manager Job Description & Requirements

Objective: Drive brand market share via the wholesale channel through business and industry understanding, existing and new retail partnerships, and sales agency management.

Primary Responsibilities

· Create strategic seasonal plan to pursue and achieve sales goals, including at the channel, territory, customer, and sales program levels

· Use professional selling skills, category analysis, and leverage the organization to create and deliver effective and impactful presentations to introduce and sell existing/new products to all accounts

· Manage, inspire and evaluate territory sales agencies to achieve financial and strategic sales goals

· Maintain and build account relationships with key customers by making periodic visits, hosting early and pre-season line reviews, managing order booking process, and proactively addressing in-season needs

· Open new brand appropriate distribution and expand breadth of the assortment

· Manage the integrity of the brand on online marketplaces, i.e. Amazon

· Host and lead national sales meeting process and execution; deliver strategic plans and provide expert market insights to accomplish plans

· Drive trade show process, attend trade shows to meet with key accounts, present the line, and represent the brand

· Motivate in season sales through software partnerships, data analytics, and inventory optimization

· Define sales tools and resources needed to achieve targets, including required budget

· Work with Marketing and Product to execute new in-store and product opportunities

· Manage wholsales opex budget

· Represent the wholesale channel and voice of retailers in the product planning process

· Communicate regularly with Merchandising, Production, Marketing & Executive Management teams on channel needs, sell-through and sell-in developments

· Coordinate with VP of Sales to ensure monthly, quarterly and annual sales targets are met

· Serve as an ambassador of Toad&Co goals, principles and culture


Position Requirements

· Bachelor’s degree Business Administration, Sales, or Marketing or related field, or equivalent

· Minimum of 6-8 years of direct sales experience, ideally in the apparel or sporting goods / outdoor industry – particularly sales management and/or business development

· Strong existing relationships with specialty retailers in outdoor, sporting goods, and lifestyle industries desired

· Knowledge of merchandising, buying, product allocation, and retail sales analysis

· Knowledge of the specialty retail industry, consumer buying patterns and retail dynamics sufficient to be credible and influential with customers

About Toad&Co

We’ve woven our intentions into the very fabric of our company: to support our communities, take care of the planet, and empower people to live their fullest lives. These long-term partnerships have shaped Toad&Co for the better, helping us to live well and do good every day. 


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