Marketing Brand Manager

Posted by GSI Outdoors LLC on 10/12/2022

Expired

Marketing Brand Manager Job Basics

Industry Sector: Action/Adventure, Bicycling, Bike, Fishing, Hunting/Shooting, Lifestyle, Outdoor, RV Industry
Job Type: Full-Time
Job Categories: Design - Graphic, Ecommerce Management, Management - Brand, Marketing & Digital Marketing, Public Relations
Salary: $70000-100000 per year
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
State
Job Seeker Must Live Within: 50 miles
City: Spokane
Required Experience: 5 - 7 years
Business Phone: 5099289611

Marketing Brand Manager Job Description & Requirements

POSITION SUMMARY:

The Brand Marketing Manager is responsible for upholding the values and representation of the GSI Outdoors brand and manages the execution of marketing plans to meet future Brand expectations and targets. The Marketing Manager also takes part in the development of tactical marketing plans to ensure brand integrity across multiple channels and functions. They manage the development and execution of offline/traditional, digital, and social campaigns for the business including work with our outside agency, as well as facilitating asset production and creative design delivery as needed. This role entails the management of media campaigns across all media channels including the gathering and presenting of any campaign performance reporting. The Marketing Manager is also expected to work cross-functionally with both internal and external teams. They are responsible for ensuring a frictionless and efficient flow of communication, assets, and deliverables between key stake holders, media partners, 3rd parties, and internal teams. The Marketing Manager reports directly to the Brand Marketing Director. This position will work in tandem with various departments and maintain a flexible attitude, supporting all the work that helps in achieving organizational goals, along with other duties as assigned.

KEY RESPONSIBILITIES:

The essential functions of the position include but are not limited to the following:

Marketing

Research, develop and execute overall marketing and brand strategies to drive sales growth opportunities throughout all of our channels.
Provide creative direction and oversight of visual and audio.
Provide creative direction and execute written communication and messaging assets.
Oversee PR, partnerships, collaboration, and influencer opportunities.
Collaborate with Sales on B2B and B2C sales objectives.
Create and manage yearly marketing calendar and promotions for both press & social media.
Manage all digital asset requests both internally and externally.
Ensure branding and brand message is consistent across all platforms.
Assist tradeshows
Identify and execute video assets to help identify brand and support sales.
Manage a videographer on video projects.
Manage photo/video shoots, logistics, and budget.
Manage ongoing website design, user experience, development, and functionality. Collaborate with developers and manage website projects to improve website performance.
Manage and execute Vender Central (Amazon) Brand pages

QUALIFICATIONS/REQUIREMENTS:

Bachelor’s Degree in related field required
5+ years’ experience in managing digital marketing, ecommerce, brand, content, social media, marketing, or related field
Demonstrated experience developing marketing plans and campaigns that focus on marketing communications, social media, content creator management, and designing marketing collateral
Strong project management with ability to effectively manage time, multitasking, and prioritize; operates with a sense of urgency
Ability to work independently and prioritize task; has a strong organizational and problem-solving skills
Excellent verbal and written communication skills, both upward and downward, peer and external teams
Being able to delegate tasks and responsibilities with individuals and follow up on deadlines with colleagues and management
Excellent understanding of web design and web analysis
Understanding of UX
Solid knowledge of website analytics tools (e.g., Google Analytics, SEM Rush, etc.)
Experience with Vendor Central and other platforms preferred
Extensive knowledge of social media platforms, including; Facebook, Instagram, YouTube, Pinterest, Google, and more
Experience in meta data, keywords, tagging standards, and SEO
Skilled in Adobe Creative Suite (Photoshop, Illustrator, Bridge, Lightroom, InDesign)
Experience managing and working closely with multiple support agency teams

QUALIFICATIONS PERFERED

Experience in the outdoor industry
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience with marketing automation, omni channel, and CRM tools
Photo and video shoot experience

SKILLS / JOB KNOWLEDGE / ABILITIES

Excellent interpersonal, written and oral communication skills
Ability to work in a team environment
Organized, accurate and detailed oriented with analytical and problem-solving skills
Potential limited travel required

About GSI Outdoors LLC

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Our passion is great food in the great outdoors. We adapt the comforts of home for the rigors of your adventures, whether you’re summiting a mountain or setting up on the sidelines of a soccer game. We believe food brings us together, sustains our explorations, and, mysteriously, always tastes better when cooked and eaten outside.

We’re committed to responsible manufacturing, stewardship of our environment, and design rooted in innovation, efficiency, and durability. We make products designed to last generations. Thirty-five years after our founding, we’re still exploring new territory every day: creating incredible Gear, inspired Solutions, and never-ending Innovations for your next meal under the open sky.

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