Digital Marketing Manager

Posted by Shimano North America Holding, Inc. on 07/08/2024

Digital Marketing Manager Job Basics

Industry Sector
Fishing, Hunting/Shooting, Outdoor
Job Type
Job Categories
Retail - Sales, Sales - Company Rep
Required to Relocate
Required to Travel
Employee May Telecommute
Oregon, Washington
Job Seeker Must Live Within
Required Experience
5 - 7 years

Digital Marketing Manager Job Description & Requirements

Fly Fishing Sales Manager


Fish Division


Shimano North America Fishing, Inc. is a global company offering the world’s sporting community with top labels and brands including Shimano, Pearl Izumi, G. Loomis, Power Pro and Innovative Textiles, Inc. (ITI).   We are seeking a Fly Fishing Sales Manager to join our Team!


We are proud of our staff; diverse in talent, interests and backgrounds. Job seekers can find unique, one of a kind job opportunities in our fishing and cycling divisions, including national and regional sales, marketing, retail services and distribution. We offer an exceptional array of employee benefits and we are proud of a workforce that takes advantage of the health and wellness benefits we offer. Those that seek opportunities with employers that focus on reducing negative impacts on the environment need look no further than SHIMANO NORTH AMERICA. Our company is an ISO14001 certified business where environmental compliance and continual improvements are part of our business philosophy and operations.  If you feel you can bring talent, innovation and enthusiasm to our workforce then please consider the opportunities we have available.


Job Summary:

In order to keep the G. Loomis brand a leading supplier in the industry in technical innovation, style, and quality of products, the G. Loomis Fly Fishing Sales Manager is responsible for the strategic management of the Fly Fishing portion of the business in the U.S. Responsible to achieve the business targets including brand awareness, sales volume, sales rep and dealer relationships, sales forecasting and strategic planning. The Fly Fishing Sales Manager provides ongoing support to fly product distribution channels. Extensive travel is required.


Essential Duties/Responsibilities:

  • Manage and organize all fly sales functions.
  • Develop short and mid-term strategy for the US Independent Fly Fishing dealers while taking into consideration market and consumer insight balanced against G. Loomis’ long term objectives.
  • Establish and maintain annual expense budget for fly sales operations, promotions and travel on a fiscal basis.
  • Develop and maintain a comprehensive, accurate annual and monthly sales projection in coordination with G. Loomis’ business plan.
  • Establish an annual Fly Sales Plan (regional and national) and providing quarterly updates, revisions and modifications to the Plan with sufficient methods to track, evaluate and manage all results.
  • Review and analyze sales performance against programs, goals and plans to determine effectiveness.
  • Assist in yearly planning, establish fly account strategy, fly market strategy, sales goals and administrative responsibilities of outside fly sales representatives in each territory.
  • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
  • Develop and maintain interactive fly sales training program for outside fly sales representatives; as well as focused activities related to sell-in and sell-through of fly fishing rods and apparel.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Design, maintain and nurture competitive sales programs based on normal criteria as per industry standards.
  • Spend a significant portion of time in the field both with individual accounts and co-traveling with sales personnel in order to develop and maintain long-term relationships with customers, their staff and respective outside sales person(s) in each respective territory.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Work collaboratively with Product, Go to Market and Supply Chain Groups in order to establish and maintain competitive pricing and distribution for all fly products.
  • Assist Marketing Department in planning, facilitating and managing fly sport show participation on both regional and national levels.
  • Assist Product Development Manager with new fly product requests; projecting expected sales volume and profit for new products.


Job Qualifications: 


  • 5+ years’ experience in account and /or territory management with diverse product offerings.
  • Equivalent combination of education and experience.
  • 3+ years’ experience in managing personnel, excellence in interpersonal communication and management skills.
  • Analytical ability required to gather & summarize data for reports, find solutions to various problems, and   prioritize work. 
  • Experience working with a CRM platform.
  • Avid fly fisherman with good knowledge of fly fishing rods and techniques.
  • General knowledge of the fly fishing industry.
  • Solid experience in MS Office, retail math and in-store merchandising.
  • Excellent negotiation and problem solving skills and the ability to operate with minimal supervision.
  • This position is based in the territory with an extensive travel requirement.
  • Ideal candidate is located in the Pacific Northwest


G. Loomis’ home office is located in Woodland, WA and Shimano North America Fishing’s home office is based in Ladson, SC.




Minimum of Bachelor’s degree in business or related field.

NOTE:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.  

Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.

About Shimano North America Holding, Inc

SHIMANO NORTH AMERICA HOLDING, INC., a member of global Team Shimano, along with our world-renown subsidiaries, offers the consumer outstanding sport-related products and apparel.

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