eCommerce and Digital Marketing Lead

Posted by Backpackers Pantry on 09/24/2024

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eCommerce and Digital Marketing Lead Job Basics

Industry Sector: Outdoor
Job Type: Full-Time
Job Categories: Marketing & Digital Marketing
Salary: $75 - $95
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
State: Colorado
Job Seeker Must Live Within: 25 miles
City: Boulder
Required Experience: 1 - 3 years

eCommerce and Digital Marketing Lead Job Description & Requirements

The e-commerce lead must be the top customer advocate, scouting market needs as they relate to overall customer experience and orchestrating our e-commerce platforms to meet those needs. You’ll evaluate purchasing decisions and buying needs of customers to make informed decisions regarding promotional strategies, pricing, and product lines. We seek a highly motivated individual who brings a more holistic view of customers' needs, industry best practices, and how to create a more interconnected online purchase funnel that weeds out the dead ends in our online shopping experience.

Key employee touchpoints: Sales, marketing, finance, and leadership.

The kind of things you’ll do:

Develop strategies and manage execution of eCommerce site including sales, traffic, content promotions, CRO, that drive engagement to harness sales-related insights to develop a superior online brand and shopping experience for customers
Create frameworks that transform our social media and websites into highly profitable platforms
Manage the overall user experience including site navigation, UX strategy, checkout funnel, retention strategies, and promotional campaigns
Develop reports and provide frequent analysis of buyer behavior, product sales, marketing campaigns, and platform performance to identify opportunities for growth, ROI, performance, and track trends
Manage Amazon accounts and Amazon partners; including catalog and product optimization, paid media, reviews, third party reseller enforcement
Work with the marketing team to advise on digital marketing to improve quality and traffic acquisition
Communicate ecommerce business performance through a variety of metrics, OKRs, and KPIs, including share of search, product page performance, brand compliance across retailer channels, and sales rank,
Create promotional offers across our online sales channels
Analyze traffic to inform website maintenance and the effectiveness of marketing strategies
Manage and optimize paid media spend - Google, Facebook, display and retargeting
Optimize product category and detail pages for conversions
Assist in managing agencies and partners to efficiently and effectively execute AOP's digital plan
Keep a pulse on product availability and lagging products to create strategies to drive online revenue
Work cross-functionally to create and support automation- and process-optimization tools

You’d be a great fit if you:

Fit our Core Values and can align with our Key Initiatives
Have passion for the outdoors and will proudly support initiatives to help save the planet
Are both creative and strategic with a focus on problem-solving work
Have excellent organizational skills and time management
Have strong business acumen with attention to numbers and budget management
Have effective communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, etc
Can manage complexity and multiple priorities simultaneously
Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion

You Have At Least (Required Qualifications):

Bachelor’s Degree and 2-3 years of E-commerce experience
Are proficient in:
- Microsoft Office Suite
- Shopify
- Klayvio
- Amazon and other online e-commerce management platforms

About Backpackers Pantry

Backpacker's Pantry was established in 1951 and is one of the oldest outdoor companies in the USA. We manufacture and supply freeze-dried and dehydrated foods for outdoor and adventure travel enthusiasts domestically and internationally. We specialize in natural and organic ingredients, creating chef-inspired, hand-crafted meals to fuel your journey. We treasure the outdoors and dedicate 1% of sales to support conservation efforts across the country. Our solar-powered facility in Boulder, CO is USDA Organic certified, Gluten-Free certified and Non GMO Project certified. Our products can be found at outdoor specialty shops, large box sporting good stores and online through our website.

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