"

eCommerce and Digital Marketing Lead

Posted by Backpackers Pantry on 04/04/2024

eCommerce and Digital Marketing Lead Job Basics

Industry Sector
Outdoor
Job Type
Full-Time
Job Categories
Marketing & Digital Marketing
Salary
$75 - $95
Required to Relocate
Yes
Required to Travel
No
Employee May Telecommute
No
State
Colorado
Job Seeker Must Live Within
25 miles
City
Boulder
Required Experience
1 - 3 years

eCommerce and Digital Marketing Lead Job Description & Requirements

The e-commerce lead must be the top customer advocate, scouting market needs as they relate to overall customer experience and orchestrating our e-commerce platforms to meet those needs. You’ll evaluate purchasing decisions and buying needs of customers to make informed decisions regarding promotional strategies, pricing, and product lines. We seek a highly motivated individual who brings a more holistic view of customers' needs, industry best practices, and how to create a more interconnected online purchase funnel that weeds out the dead ends in our online shopping experience.

Key employee touchpoints: Sales, marketing, finance, and leadership. 

The kind of things you’ll do: 
  • Develop strategies and manage execution of eCommerce site including sales, traffic, content promotions, CRO, that drive engagement to harness sales-related insights to develop a superior online brand and shopping experience for customers 
  • Create frameworks that transform our social media and websites into highly profitable platforms
  • Manage the overall user experience including site navigation, UX strategy, checkout funnel, retention strategies, and promotional campaigns
  • Develop reports and provide frequent analysis of buyer behavior, product sales, marketing campaigns, and platform performance to identify opportunities for growth, ROI, performance, and track trends
  • Manage Amazon accounts and Amazon partners; including catalog and product optimization, paid media, reviews, third party reseller enforcement
  • Work with the marketing team to advise on digital marketing to improve quality and traffic acquisition
  • Communicate ecommerce business performance through a variety of metrics, OKRs, and KPIs, including share of search, product page performance, brand compliance across retailer channels, and sales rank, 
  • Create promotional offers across our online sales channels
  •  Analyze traffic to inform website maintenance and the effectiveness of marketing strategies
  • Manage and optimize paid media spend - Google, Facebook, display and retargeting
  • Optimize product category and detail pages for conversions
  • Assist in managing agencies and partners to efficiently and effectively execute AOP's digital plan
  • Keep a pulse on product availability and lagging products to create strategies to drive online revenue 
  • Work cross-functionally to create and support automation- and process-optimization tools
You’d be a great fit if you: 
  • Fit our Core Values and can align with our Key Initiatives
  • Have passion for the outdoors and will proudly support initiatives to help save the planet
  • Are both creative and strategic with a focus on problem-solving work
  • Have excellent organizational skills and time management
  • Have strong business acumen with attention to numbers and budget management
  • Have effective communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, etc
  • Can manage complexity and multiple priorities simultaneously
  • Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion
You Have At Least (Required Qualifications):
  • Bachelor’s Degree and 2-3 years of E-commerce experience
  •  Are proficient in:
    • Microsoft Office Suite  
    • Shopify
    • Klayvio
    • Amazon and other online e-commerce management platforms

About Backpackers Pantry

Backpacker's Pantry was established in 1951 and is one of the oldest outdoor companies in the USA. We manufacture and supply freeze-dried and dehydrated foods for outdoor and adventure travel enthusiasts domestically and internationally. We specialize in natural and organic ingredients, creating chef-inspired, hand-crafted meals to fuel your journey. We treasure the outdoors and dedicate 1% of sales to support conservation efforts across the country. Our solar-powered facility in Boulder, CO is USDA Organic certified, Gluten-Free certified and Non GMO Project certified. Our products can be found at outdoor specialty shops, large box sporting good stores and online through our website.

Sign up for our newsletter

Subscribing to our newsletter will keep you updated on the latest news and updates from the keepingitoutsidejobs.com