Tifosi Optics

Director of Sales

Posted by Tifosi Optics on 01/29/2024


Director of Sales Job Basics

Industry Sector
Job Type
Job Categories
$95 - $125
Required to Relocate
Required to Travel
Employee May Telecommute
Job Seeker Must Live Within
Required Experience
3 - 5 years

Director of Sales Job Description & Requirements

This role for Backpacker's Pantry is vital to driving high-volume sales for with national retailers and managing our sales growth within existing national accounts. This includes pursuing government contracts and other strategic partners. You will also open new accounts, identify and chase growth channels and expand the reach of the brand.


Key employee touchpoints: Sales, marketing, finance, operations, and leadership


The kind of things you’ll do:

  • Drive sales within existing accounts, manage sales/potential broker relationships and secure new accounts for the the brand
  • Work towards sales revenue goals and provide quarterly accurate forecasts
  • Process orders for your accounts and assist team members as needed. Making sure that all required documentation is complete within a timely manner
  • Provide the highest level of customer service and account management, this includes scenario planning, buttoned-up documentation, and responsiveness to key stakeholders at all accounts, as well as responding to customer feedback and reviews
  • Onboard new accounts, with a critical eye and attention to details
  • Ensure all required sales documentation is updated, current, and complete
  • Work in our sales software with maximum utilization
  • Accurate and timely reports on sales initiatives, goals, new accounts, and forecasts
  • Communicate in a timely, efficiently, and effective manner to update leadership on progress, industry and category trends that impact our business, and ensure greater clairvoyance around potential issues
  • Coordinate with the CFO to analyze and determine best pricing for all levels of customers
  • Align with marketing to ensure all materials are updated and current and to better integrate with our retailers both online and in-store to promote and grow your brand – this includes promotions, identifying content co-creation opportunities, and campaign amplification
  • Lead tradeshow planning, scheduling, booth arrangement and set-up, staffing and sampling needs
  • Ensure maximum brand visibility and marketability within accounts to ensure greater competitiveness
  • Travel for sales meetings, food demos, shop visits, and trade shows or as needed


You’d be a great fit if you:

  • Fit our Core Values and can align with our Key Initiatives
  • Have passion for the outdoors and will proudly support initiatives to help save the planet
  • Build a true sales discipline with friendliness and professionalism that is proactive not reactive
  • Have excellent organizational skills and time management
  • Have a strong business acumen with attention to numbers and budget management
  • Have strong communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, including written and verbal skills
  • Can manage complexity and multiple priorities simultaneously
  • Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion
  • Are proficient in Microsoft applications (Word, Excel, PowerPoint, Teams, etc.) and experience working with AOP’s existing inventory management software
  • Are willing to travel for sales related functions

About Backpackers Pantry

Backpacker's Pantry was established in 1951 and is one of the oldest outdoor companies in the USA. We manufacture and supply freeze-dried and dehydrated foods for outdoor and adventure travel enthusiasts domestically and internationally. We specialize in natural and organic ingredients, creating chef-inspired, hand-crafted meals to fuel your journey. We treasure the outdoors and dedicate 1% of sales to support conservation efforts across the country. Our solar-powered facility in Boulder, CO is USDA Organic certified, Gluten-Free certified and Non GMO Project certified. Our products can be found at outdoor specialty shops, large box sporting good stores and online through our website.

About Tifosi Optics

Tifosi Optics is an eyewear brand that stands for quality, style, function, and value. With the support and passion of our partners and customers, Tifosi has grown to become a recognized, relevant, and trusted brand in cycling, running, outdoor and golf.




That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us; we are enthusiasts about our product, our sport, and our fun.

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