Dealer Development Manager

Posted by NRS on 10/04/2024

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Dealer Development Manager Job Basics

Industry Sector: Fishing, Lifestyle, Outdoor, WaterSports
Job Type: Full-Time
Job Categories: Account Executive/Rep
Salary: 80,000 - 95,000
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: Yes
State: Idaho
Job Seeker Must Live Within: 10 miles
City: Moscow
Required Experience: 5 - 7 years

Dealer Development Manager Job Description & Requirements

DEALER DEVELOPMENT MANAGER

The Dealer Development Manager will contribute to the success of NRS by contributing to the success of its retail partners. Success is proven by the Dealer Development Manager’s ability to grow the NRS wholesale business by building strong working relationships with NRS dealers and their staffs and delivering industry-leading wholesale customer experience and support. They will be the eyes, ears, and face of the NRS brand in their respective region, identifying opportunities to expand and improve the NRS brand presence, dealer by dealer, and community by community.

TERRITORY SALES OBJECTIVES

Build and maintain strong dealer relationships, especially with full-line partners
Grow territory to meet or exceed pre-established targets for market-share and revenue
Maximize preseason sell-in to capture open-to-buy dollars and increase breadth-of-product in retail assortments
Assist full-line dealers in developing strategies and programs to improve the NRS brand presence and sell-through of NRS products
Educate buyers and sales staff on the NRS brand and products through OUTFIT to create brand advocates and enhance sell-through

TERRITORY MARKETING OBJECTIVES

Teach and reinforce NRS retail merchandising and promotional strategies with dealer partners
Effectively communicate NRS brand initiatives to dealers and work with Marketing to involve partners in campaigns
Be the face of our brand by demonstrating the values embodied by our company in interactions with dealers, staff, and end-consumers
Support end-user events, clubs, and organizations, leading the way in your paddle sports community
Look for new avenues to enhance the NRS brand presence, and work with Sales and Marketing teams to optimize these opportunities

NRS OPERATIONAL OBJECTIVES

Assist Sales Directors in identifying opportunities for, and threats to, NRS growth to inform business strategy
Consider respective wholesale territory in the context of the overall NRS business and cooperate with other managers to serve enterprise goals
Support development of distribution and allocation strategies to ensure optimal coverage and growth in the overall market across product categories
Provide insights to inform NRS sales projections and purchasing planning
Contribute to a supportive and collaborative team environment across Sales, Marketing, Product Development, and Purchasing departments
Drive discussions regarding distribution

PLANNING

Work with Sales Director to develop a long-term strategy for maintaining and expanding territory sales in an ever-evolving market
Work with Sales Director to develop annual territory business plan to capitalize on opportunities, minimize threats, and maximize return-on-investment
Set direction and goals for specific customers so that time and money are spent with purpose to achieve desired goals
Evaluate and prioritize event schedule consistent with the goals of the territory
Keep track of and manage sales samples and demo equipment in a responsible manner

COMMUNICATION AND SERVICE

Provide the best possible wholesale customer experience and support
Communicate with customers in a timely manner
Create and conduct dynamic educational product/brand clinics and deliver a cohesive package of training, merchandising and incentive materials
Know and understand the NRS brand story and be able to effectively communicate brand messages
Know and understand NRS product stories and specs, and effectively explain them using consistent talking points
Communicate with the in-house support team to provide the appropriate information necessary to properly service accounts

TRAVEL

Travel territory to build relationships, grow accounts, and uncover opportunities for future growth
Travel territory to support grassroots marketing objectives
Optimize travel schedules to be as cost-effective as possible and leverage digital tools as appropriate to stay within targeted budget
Travel predetermined loops according to the sales cycle calendar, cover territory during pivotal in-sell, sell-through, and clinic seasons
Travel to national and regional trade shows, working with Marketing to create an industry-leading brand presence

Provide a strong brand presence at consumer events throughout the territory to increase NRS's outreach and overall brand awareness

REPORTING

Check in on Repsly app for each in-person dealer visit
Provide sales and show reports in a timely manner as directed by Sales Director
Review digital clinic participation reporting to maximize staff education and buyer relationships

About NRS

100% employee-owned NRS is the world's leading manufacturer of paddlesports gear and apparel with a 48-year legacy in the outdoor recreation industry. Founded on the idea that a business can be more than just a way to make money, we strive to be the kind of company we would want to do business with, and the kind of company we enjoy working for.

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