Dealer Development Manager

Posted by NRS on 04/23/2024

Dealer Development Manager Job Basics

Industry Sector
Fishing, Lifestyle, Outdoor, WaterSports
Job Type
Job Categories
Account Executive/Rep
80,000 - 95,000
Required to Relocate
Required to Travel
Employee May Telecommute
Job Seeker Must Live Within
10 miles
Required Experience
5 - 7 years

Dealer Development Manager Job Description & Requirements



The Dealer Development  Manager will contribute to the success of NRS by contributing to the success of its retail partners. Success is proven by the Dealer Development Manager’s ability to grow the NRS wholesale business by building strong working relationships with NRS dealers and their staffs and delivering industry-leading wholesale customer experience and support. They will be the eyes, ears, and face of the NRS brand in their respective region, identifying opportunities to expand and improve the NRS brand presence, dealer by dealer, and community by community.


  • Build and maintain strong dealer relationships, especially with full-line partners
  • Grow territory to meet or exceed pre-established targets for market-share and revenue 
  • Maximize preseason sell-in to capture open-to-buy dollars and increase breadth-of-product in retail assortments
  • Assist full-line dealers in developing strategies and programs to improve the NRS brand presence and sell-through of NRS products
  • Educate buyers and sales staff on the NRS brand and products through OUTFIT to create brand advocates and enhance sell-through



  • Teach and reinforce NRS retail merchandising and promotional strategies with dealer partners 
  • Effectively communicate NRS brand initiatives to dealers and work with Marketing to involve partners in campaigns 
  • Be the face of our brand by demonstrating the values embodied by our company in interactions with dealers, staff, and end-consumers
  • Support end-user events, clubs, and organizations, leading the way in your paddle sports community
  • Look for new avenues to enhance the NRS brand presence, and work with Sales and Marketing teams to optimize these opportunities 



  • Assist Sales Directors in identifying opportunities for, and threats to, NRS growth to inform business strategy
  • Consider respective wholesale territory in the context of the overall NRS business and cooperate with other managers to serve enterprise goals
  • Support development of distribution and allocation strategies to ensure optimal coverage and growth in the overall market across product categories
  • Provide insights to inform NRS sales projections and purchasing planning
  • Contribute to a supportive and collaborative team environment across Sales, Marketing, Product Development, and Purchasing departments
  • Drive discussions regarding distribution 



  • Work with Sales Director to develop a long-term strategy for maintaining and expanding territory sales in an ever-evolving market
  • Work with Sales Director to develop annual territory business plan to capitalize on opportunities, minimize threats, and maximize return-on-investment 
  • Set direction and goals for specific customers so that time and money are spent with purpose to achieve desired goals
  • Evaluate and prioritize event schedule consistent with the goals of the territory 
  • Keep track of and manage sales samples and demo equipment in a responsible manner



  • Provide the best possible wholesale customer experience and support
  • Communicate with customers in a timely manner
  • Create and conduct dynamic educational product/brand clinics and deliver a cohesive package of training, merchandising and incentive materials 
  • Know and understand the NRS brand story and be able to effectively communicate brand messages 
  • Know and understand NRS product stories and specs, and effectively explain them using consistent talking points 
  • Communicate with the in-house support team to provide the appropriate information necessary to properly service accounts



  • Travel territory to build relationships, grow accounts, and uncover opportunities for future growth
  • Travel territory to support grassroots marketing objectives 
  • Optimize travel schedules to be as cost-effective as possible and leverage digital tools as appropriate to stay within targeted budget
  • Travel predetermined loops according to the sales cycle calendar, cover territory during pivotal in-sell, sell-through, and clinic seasons
  • Travel to national and regional trade shows, working with Marketing to create an industry-leading brand presence
  • Provide a strong brand presence at consumer events throughout the territory to increase NRS's outreach and overall brand awareness



  • Check in on Repsly app for each in-person dealer visit
  • Provide sales and show reports in a timely manner as directed by Sales Director
  • Review digital clinic participation reporting to maximize staff education and buyer relationships 

 About NRS

 100% employee-owned NRS is the world's leading manufacturer of paddlesports gear and apparel with a 48-year legacy in the outdoor recreation industry. Founded on the idea that a business can be more than just a way to make money, we strive to be the kind of company we would want to do business with, and the kind of company we enjoy working for.


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