Rugged Road Outdoors
Rugged Road Outdoors, the home of the world’s lightest high performance cooler, was founded in efforts to make a versatile high performance cooler that wouldn't break the bank or your back. In the development stage, we aimed to create a cooler unlike any other - and we are confident that he has succeeded. So, what’s next? As our small business continues to grow, we are giving back by donating 10% of our annual profits to build wells around the globe to bring clean, reliable drinking water to underdeveloped countries.