If you are a recruiter or hiring manager you’re thinking ‘How do I create a job posting template to attract the desired candidates’? You have come to the right place! Sure it can be quite boring and repetitive to write multiple job postings for LinkedIn, Indeed, or better yet Keeping it Outside Jobs! Your task can be cut short with only one job posting template you’ll ever need for countless vacancies. This is your ultimate guide to creating a one-fits-all job posting template for LinkedIn, Indeed, or Keeping it Outside Jobs!
Job Postings and Job Descriptions
Before we jump into the tedious task of making a job posting template, we need to understand the basic difference between a job posting template and a job description, so that whatever we create is the right fit for our needs!
As the name suggests, a job description is one that talks about the roles and responsibilities one has to fulfill for a certain job. It talks about the fulfillment of the job from the employers’ perspective, and what they want to be done!
Meanwhile, a job posting is a brief introduction of the job responsibilities but with the employees in focus! It talks about the incentives as a result of doing the work their employers want them to do. It greatly focuses on all types of employee benefits from pay range (there are new pay transparency laws) to annual leaves and from teamwork too parties anything and everything they will get while working in the said organization.
After knowing the basic difference between the two, it is quite obvious that although we need the same information to create both, a job posting template and a job description, the way in which the information is organized and presented is what matters the most!
What’s New: Job Posting Templates!
Creating a job posting template for any post is more like creating a sales pitch these days!
Since it’s a race against time, not everyone has enough time to read through long job descriptions to see if they are a good fit and decide if they should apply. Also with the advent of labor laws catering to potential and current employees, their rights have given them confidence that they can skim through job ads to find the ones suitable for them. So the focus of job ads is now more on making the job seem increasingly attractive for the applicants and showing them how they will get benefits if they choose to work with the said employer. Hiring and recruitment is now a cyclic process, where employers state their demands and mention the compensation in return. Similarly, applicants see if the benefits and compensations are what they like in return of their time and effort put towards the improvement of the organizations.
Hence recruiters and hiring managers are now investing their time and energies in creating compelling and persuasive job posting templates they can use to hunt talent for multiple vacancies within and outside the organization.
As time is money, you cannot make a new job posting template every time you want to hire for a vacancy, you can start with a basic job posting template for LinkedIn, Indeed, or better yet Keeping it Outside Jobs.
Creating a Job Posting Template
You can create a job posting template in just a few steps without the hassle of buying premium services to get this done for you. Continue reading if you are looking for a job posting template that is to the point, crisp and hits the nail on the head! Interestingly enough, here you can also download a job posting template in Word for free to save your time in creating one from scratch!
Since you already know that a job posting template is used to introduce your organization in the best light possible, you must have ready your company’s name, designation/vacancy to be filled, the job description for the said vacancy, salary structure and employee benefits, how to apply, and most importantly the required qualifications for the job.
Dos and Dos of Job Posting Templates
To make the job posting template engaging and interactive, the advertisement must speak to the potential candidates. An attractive package is surely the way forward, but an interesting job posting template in itself is a huge attraction for the viewers. If you fail to grab the readers’ attention through your job posting you can already say goodbye to the exceptional talent!
In order to attract outstanding talent, your job posting template must match their calibre. Now if you are wondering, ‘Enough with the lecture, how exactly do I create a job posting template that is for sure supposed to get the job done?’, continue reading for just a few more minutes!
Know your Audience
As you think of a nice-looking, very attractive, crisp and concise job posting template, don’t forget to have a target audience in mind before creating the job posting. You need to identify the talent you are trying to attract for this job. Are you looking for fresh graduates? Think of the benefits that these people would appreciate: for example chances of collaborative work, mentorship programs and frequency of promotions.
If the available vacancy has to be filled by an experienced candidate, think of ways to make the job posting interesting for them, like opportunities to offer their unique experience for the advancement of the company, to begin with.
The Hook!
Your heading/title for the vacancy is the star of the show and hence it must be the one to become a hook. Since you are aiming to pitch the job to your desired potential candidates, you need to make the title and the role summary sound as fun as possible. Mention what they are expected to do while talking about what they’ll get in return (opportunities to grow, collaborate, advance, etc.)
Tell them what they want to hear! Remember the rule of audience engagement: What’s In It For Me? Always consider what your audience wants to hear!
Role & Responsibilities (but briefly)
Secondly, you would want to write briefly about the role and what it demands of the candidates, but it should be very clear and must not sound too demanding or fall outside the scope of the advertised role!
Employee Benefits: Centerpiece of the Job Posting Template
The third and most important part of the job posting template is the employee benefits:
- What are the cool aspects of this job and the company in general? Are there monthly employee recreational activities?
- Or maybe a game room, or a cafe with free meals;
- What about the number of paid leaves, what is the pay range? (there are new salary transparence laws)
- Mention if there are flexible working hours for students or part-time employees.
- Highlight the positive aspects of the job, like opportunities to work from home.
- Let the applicants know that the employees’ physical and mental well-being is a priority.
- Talk about work-life balance.
Everything that makes your company stand out and look unconventional (in a good way of course!) should be a part of your job posting template. This will make the role at your organization sound more attractive where the perks are to die for!
Application Procedure: How to Apply
Finally, the stage comes where you ask the candidates to apply. Spell it out for them! How exactly do you want to receive their resumes and/or cover letters?
- Should they fill out an online form? Attach the link to the job posting!
- Should they email you the resumes? Mention the email address (better if clickable/copyable)!
- Do you require a specific subject line? Mention it in quotation marks and bold so it’s hard to miss!
Leave no room for it is so demanding, I’ll do it later; make sure the reader finds no excuse not to apply immediately!
Bonus Tips
Adding Location to the Job Posting Template
While talking about the perks, do not forget to talk about the location because the candidates would want to know their travel time in advance if they want to apply there and possibly be invited for an interview.
- Make your company’s location easy to find and mention (briefly) if any public transport covers this area.
- If the location is somewhat difficult and is not well connected to the rest of the city through public transport, then adding a transportation facility for the employees wouldn’t hurt!
Never, at any point, forget that the job posting is supposed to be crisp and concise! Because this is your first impression as an employer, it must hit the spot!
Use of Discriminatory Language
- Never say that a role is only to be filled by a male or a female candidate. The titles of the jobs must be gender-neutral and must not act as a trigger for anyone!
- The same should be the case for ethnicities, religions, cultures, languages, sexual orientations, etc.
- Talk about the organization’s appreciation for diversity and encouragement of cultural representation.
- Mention the inclusive work environment that caters to all and isolates none!
Pictures for the Job Posting Template
Try using relevant infographics, interactive design, soft colors and fonts on the picture you are using. Try to appear flexible, human, approachable and caring as an employer who has the employees’ best interests at heart!
Using your Job Posting Template for Multiple Jobs
Once your job posting template is ready, be sure to adapt it for every job vacancy that appears in your organization. Use relevant headings and details after a careful audience analysis to target the right pool of applicants.
The End: Let us know if this helped!
So this is how you can create your own job posting template for free under 30 minutes which can be reused for multiple job vacancies! If you still think this is not your cup of tea, you can click on this link to download a ready job posting template in Word for free!
