If you are a recruiter, hiring manager, or talent acquisition you know how crucial job postings are to attract the right kind of talent. How often do you wonder what to write in your job postings so they can be easily distinguished in the large pool of similar job postings that candidates see all day? If you struggle with deciding what to add to your job postings, you can now learn 15 creative tips to make your job postings really stand out!
Since job postings can become quite boring with the addition of details that are surely important but make the job posting exhaustive and tedious to be read. Many job seekers may actually get overwhelmed while reading job postings that sound so demanding that they get discouraged and end up not applying. If you have struggled with such job postings that despite your effort end up sounding like mere job descriptions, then you have come to the right place!
We will help you create job postings that will make sure your target audience understands your message the way you intend to. All you have to do is follow some simple steps and make the magic happen!
Here are the 15 (plus 1) creative tips to make your job postings really stand out:
- A Catchy Job Title
- Dynamic Posts
- Pop Quizzes
- A Riddle to Answer
- BTS
- Vibrant Graphics
- Office Tour - Virtually
- Speak Their Language
- Employee Benefits
- Facilities to Unwind
- Interact with the Employees
- Numbers and Figures
- Vision & Mission
- Divergence & Harmony
- How-to-Apply
- Career Trajectory
You do not want to create a job posting that repels people, in fact, you want to get maximum reach in order to find the most suitable candidate for the vacant post.
Your goal should be to make your employer appear more friendly, and relatable, someone who understands people, not someone people are intimidated by.
And you can do all of this by just following some simple steps.
A Catchy Job Title
First impressions surely are lasting impressions! A catchy title for your job is something that will set your job posting on the right track. You can create a title that gives an idea about the kind of job it is and makes it sound fun at the same time. Remember, catchy job posting phrases are the answer to your question: “How to make a job advertisement stand out?”
Dynamic Posts
Whether you are posting on Keeping it Outside Jobs, LinkedIn, or even Instagram, what will help you is creating job postings that are dynamic. What do we mean by dynamic? Posts that people can interact with! Use clickable links for them to find information on other landing pages that you can create specifically for job postings. Making posts that are dynamic will help them feel more connected to you and will humanize the entire interaction.
Pop Quizzes
As we have talked about creating landing pages too, it is a great idea to create an interesting pop quiz that can ask questions about job seekers’ knowledge, understanding, and responsibilities for the role they are applying for. This will also help you see which of the applicants are actually ready to apply for the job and appear for an interview.
Pop quizzes do sound a little scary, but it is still a fun and rather surprising way to interact with the applicants prior to the job applications.
A Riddle to Answer
One more creative tip to make your job postings stand out is to ask a question, puzzle or a riddle to be solved in order to find out more about the job vacancy. It is quite intriguing to post these things on organizations’ social media pages and let the audience respond via comments. You can even set a small gift or lucky draw to encourage maximum participation and develop job seekers’ interest in knowing you as an employer.
If you need an idea of how to make a job advertisement stand out, this is your answer to ask something really fun and interesting that will engage the audience way more than a normal basic job posting ad!
BTS
Are you also one of those people who get really excited to see things that seem illegal to know? Such as knowing what a workplace looks and feels like before joining? Sure it sounds illegal to know but it really is not! What you can do is, create a fun BTS video of your employees at the workplace and post it along with your job posting on any social media platform. See your job posting take job seekers by surprise! This is surely not what they will be expecting and seeing such content will give them an insight into how it looks and feels to be in your organization as an employee.
Vibrant Graphics
Human beings love colors and beauty! Knowing this is obviously going to be helpful for you since your only goal is to attract potential employees for your organization through your job postings. Try adding a pop of color to your otherwise boring job postings by incorporating colorful infographics, pictures, doodles, and whatnot! You can even add pictures of a nice spot in your workplace or anything that looks beautiful. Nowadays, getting a graphic designer to create beautiful things to look at is not difficult either!
Office Tour - Virtually
A VR tour of any place you are talking about is an added bonus. How many times do you search online for apartments, tourist spots, eateries, or even public spaces that you would want to see before committing to them? If it is important for you to know the place you are going to beforehand then it is important for everyone! Create a tour of your unique workspaces and upload it along with your job posting. This will surely add an exclusive one-of-a-kind touch to your job postings. This will definitely be a great way to make your job posting really stand out.
Speak Their Language
When you want to talk to someone and get your message across, you naturally try to talk to them in the way they talk. You use words and expressions that they usually use and this is what shows that you know your audience. Knowing your audience shows that you care and they appreciate this more than anything! Using the language, style, and catchphrases as they do is your way in with your target audience. Once you get their attention by being like one of them, it is guaranteed that they will take the job posting more seriously and understand your requirements and needs for the advertised role.
Employee Benefits
No job posting can be complete without a mention of employee benefits! So coming to the point, mention the benefits somewhere in the beginning to keep them hooked. What you can do is list down the things that employees get when they work at your organization, such as pay packages, healthcare, provident funds, recreational activities, and whatnot. But remember, do not lie about something you cannot offer!
Facilities to Unwind
There must be some fun things that you as an organization offer your employees to unwind after tiring work days. Show them off and see the difference it makes! Job seekers feel encouraged to apply to organizations that allow them to relax and feel like humans. This shows that you do not set unrealistic expectations at work that become difficult for employees to meet.
Interact with the Employees
Your job postings can include your existing employees’ participation too! This is again a creative tip to make your job posting stand out. Your current employees can interact with potential employees through live Q&A sessions or Instagram reels where they answer the most asked questions about their organization and their experience of working there. They can also debunk some myths about working in the organization that they may have heard to show them their side of the coin too.
Numbers and Figures
Talk about your company’s success in a way that is not too much self-praise but also gives an insight into the success and development of the organization. This will show the potential employees the kind of organization you have so they are compelled to apply to associate themselves with a successful organization. Share your success story and talk about how your organization succeeded over time and how employees who are a part of the organization are also in for a great addition to their resumes.
Vision & Mission
Mention your organization’s vision and mission to help job seekers understand the major long-term goals your organization is aiming at. If their personal and professional goals align with the organization’s goals, they can possibly be good fits for the advertised job vacancy. Plus, knowing the ideology behind the thought process of your employer will give them insight into what and what not to expect.
Divergence & Harmony
Talk about the diversity that you promote at your organization and mention the culture that is inclusive to show the kind of pluralistic workplace you have created for the people who work there. Telling job seekers that acceptance and tolerance are the strengths of your organization gives them the confidence to apply for the advertised job without worrying about their safety especially if they belong to a minority group.
How-to-Apply
For the final but equally important creative tip to make your job posting stand out, we suggest you include a step-by-step procedure to apply for the advertised job. To prevent them from getting confused while applying, this is a crucial step to ensure they are not wasting their time struggling to find what to do.
Career Trajectory
We know we promised to tell you only 15 creative tips to make your job posting really stand out, but this is a bonus tip to add more value to your job posting. You can add some information on the career trajectory to give job seekers an idea of where in their careers they will go if they start working at the advertised post.
So, these were the promised creative tips to make your job posting stand out. We are fairly positive that you will not regret using these creative tips to make your job postings. Try these for the next job posting and have the top-notch talent applying for the advertised job. It will surely make your boss admit your smartness and innovation!
